{"id":738,"date":"2026-04-22T11:00:00","date_gmt":"2026-04-22T11:00:00","guid":{"rendered":"http:\/\/teknologi.news.eraenterprise.id\/?p=738"},"modified":"2026-04-22T11:00:00","modified_gmt":"2026-04-22T11:00:00","slug":"first-vacuums-then-the-world","status":"publish","type":"post","link":"https:\/\/teknologi.news.eraenterprise.id\/?p=738","title":{"rendered":"First vacuums \u2014 then the world"},"content":{"rendered":"<figure>\n<p><img decoding=\"async\" alt=\"\" data-caption=\"\" data-portal-copyright=\"Janet Mac \/ The Verge\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/Vrg_illo_janet_mac_dreame_lede.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" \/><figcaption>\n\t\t<\/figcaption><\/p><\/figure>\n<p class=\"has-drop-cap has-text-align-none\">Many startups spend years trying to become a household name. Others just spend <a href=\"https:\/\/www.globalbankingandfinance.com\/chinese-vacuum-maker-dreame-pushes-planned-ev-super-bowl-ad\/\" target=\"_blank\" rel=\"noopener\">$10 million on a Super Bowl ad<\/a>. That&#8217;s Dreame&#8217;s bet. The little-known Chinese robot vacuum company has grand ambitions to become a global consumer electronics giant and chose to run a pricey 30-second spot as its opening move. If it works, the ad may be remembered as the beginning of the rise of the next global tech powerhouse. If it doesn&#8217;t? Well, let&#8217;s just say <a href=\"https:\/\/www.theverge.com\/2020\/10\/22\/21528404\/quibi-shut-down-cost-subscribers-content-tv-movies-katzenberg-whitman-tiktok-netflix\" target=\"_blank\" rel=\"noopener\">Quibi<\/a> ran a Super Bowl ad, too.<\/p>\n<figure class=\"wp-block-pullquote has-text-align-center\">\n<blockquote>\n<p>Dreame&#8217;s CEO wants to be the Chinese Elon Musk<\/p>\n<\/blockquote>\n<\/figure>\n<p class=\"has-text-align-none\">Dreame &#8211; pronounced <em>dreamy<\/em> &#8211;<em> <\/em>used its half-minute of exposure to promise a dizzying product evolution: from robot vacuums a \u2026<\/p>\n<p><a href=\"https:\/\/www.theverge.com\/report\/914244\/dreame-china-vacuums-hypercars-elon-musk\" target=\"_blank\" rel=\"noopener\">Read the full story at The Verge.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Many startups spend years trying to become a household name. Others just spend $10 million on a Super Bowl ad.<\/p>\n","protected":false},"author":1,"featured_media":739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1],"tags":[],"class_list":["post-738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/posts\/738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=738"}],"version-history":[{"count":0,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/posts\/738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/media\/739"}],"wp:attachment":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}