{"id":642,"date":"2026-04-16T20:31:31","date_gmt":"2026-04-16T20:31:31","guid":{"rendered":"http:\/\/teknologi.news.eraenterprise.id\/?p=642"},"modified":"2026-04-16T20:31:31","modified_gmt":"2026-04-16T20:31:31","slug":"gucci-branded-google-smart-glasses-are-coming-next-year","status":"publish","type":"post","link":"https:\/\/teknologi.news.eraenterprise.id\/?p=642","title":{"rendered":"Gucci-branded Google smart glasses are coming next year"},"content":{"rendered":"<figure>\n<p><img decoding=\"async\" alt=\"\" data-caption=\"Google\u2019s \u201cProject Aura\u201d will be its first Android XR glasses, expected later this year. | Image: Google, Xreal\" data-portal-copyright=\"Image: Google, Xreal\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Aura_4_TAS_XR_-Nov-06-2025_113.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" \/><figcaption>\n\tGoogle\u2019s \u201cProject Aura\u201d will be its first Android XR glasses, expected later this year. | Image: Google, Xreal\t<\/figcaption><\/p><\/figure>\n<p class=\"has-text-align-none\">Google is reportedly partnering with Gucci to make a pair of AI smart glasses stylish enough people might actually want to wear them. According to <a href=\"https:\/\/www.reuters.com\/business\/gucci-owner-kering-aims-launch-luxury-google-glasses-next-year-ceo-says-2026-04-16\/\" target=\"_blank\" rel=\"noopener\"><em>Reuters<\/em><\/a>, Gucci parent company Kering is planning to launch the glasses sometime in 2027. <\/p>\n<p class=\"has-text-align-none\">Google&#8217;s first pair of Android XR glasses, <a href=\"https:\/\/www.theverge.com\/tech\/839392\/project-aura-android-xr-software-headsets-ai-glasses\" target=\"_blank\" rel=\"noopener\">&#8220;Project Aura,&#8221;<\/a> are expected to launch this year. They feature essentially the same look as <a href=\"https:\/\/www.theverge.com\/tech\/779566\/meta-ray-ban-display-hands-on-smart-glasses-price-battery-specs\" target=\"_blank\" rel=\"noopener\">Meta&#8217;s Ray-Ban glasses<\/a>, with chunky, black plastic frames. They&#8217;ll usher in Google&#8217;s second attempt at smart glasses, after <a href=\"https:\/\/www.theverge.com\/podcast\/839712\/google-glass-smart-glasses-version-history\" target=\"_blank\" rel=\"noopener\">Google Glass<\/a> infamously failed to catch on over a decade ago. <\/p>\n<p class=\"has-text-align-none\">Last year, Google also announced glasses partnerships with <a href=\"https:\/\/www.theverge.com\/google-io\/670013\/android-xr-warby-parker-gentle-monster-smart-glassesi-io-2025\" target=\"_blank\" rel=\"noopener\">Warby Parker and Gentle Monst \u2026<\/a><\/p>\n<p><a href=\"https:\/\/www.theverge.com\/gadgets\/913523\/google-gucci-ai-smart-glasses-2027\" target=\"_blank\" rel=\"noopener\">Read the full story at The Verge.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Google\u2019s \u201cProject Aura\u201d will be its first Android XR glasses, expected later this year. | Image: Google, Xreal Google is<\/p>\n","protected":false},"author":1,"featured_media":643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1],"tags":[],"class_list":["post-642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/posts\/642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=642"}],"version-history":[{"count":0,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/posts\/642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/media\/643"}],"wp:attachment":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}