{"id":628,"date":"2026-04-15T19:00:23","date_gmt":"2026-04-15T19:00:23","guid":{"rendered":"http:\/\/teknologi.news.eraenterprise.id\/?p=628"},"modified":"2026-04-15T19:00:23","modified_gmt":"2026-04-15T19:00:23","slug":"ftc-pushes-ad-agencies-into-dropping-brand-safety-rules","status":"publish","type":"post","link":"https:\/\/teknologi.news.eraenterprise.id\/?p=628","title":{"rendered":"FTC pushes ad agencies into dropping brand safety rules"},"content":{"rendered":"<figure>\n<p><img decoding=\"async\" alt=\"FTC seal superimposed on a zoomed in version of the FTC seal.\" data-caption=\"FTC seal. | Image: The Verge\" data-portal-copyright=\"Image: The Verge\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/10\/STKS500_FTC_C.webp?quality=90&amp;strip=all&amp;crop=0,0,100,100\" \/><figcaption>\n\tFTC seal. | Image: The Verge\t<\/figcaption><\/p><\/figure>\n<p class=\"has-text-align-none\">The Federal Trade Commission (FTC) and a group of eight states have announced a <a href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2026\/04\/ftc-takes-action-restore-competition-digital-advertising-ecosystem\" target=\"_blank\" rel=\"noopener\">proposed settlement<\/a> with big ad agencies that will prevent them from working together to avoid certain platforms like X based on their political viewpoints. <\/p>\n<p class=\"has-text-align-none\">In <a href=\"https:\/\/www.ftc.gov\/system\/files\/ftc_gov\/pdf\/Dentsu-Complaint.pdf\" target=\"_blank\" rel=\"noopener\">a complaint<\/a>, the FTC argues that ad agencies violated antitrust rules by agreeing to a common set of brand safety rules, which would disfavor sites and services deemed to contain content like misinformation. That includes establishing groups like the World Federation of Advertisers&#8217; now-defunct Global Alliance for Responsible Media (GARM) to coordinate collective brand safety efforts. <\/p>\n<p class=\"has-text-align-none\">GARM was named as \u2026<\/p>\n<p><a href=\"https:\/\/www.theverge.com\/policy\/912680\/ftc-ad-agency-settlement-trust-safety\" target=\"_blank\" rel=\"noopener\">Read the full story at The Verge.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>FTC seal. | Image: The Verge The Federal Trade Commission (FTC) and a group of eight states have announced a<\/p>\n","protected":false},"author":1,"featured_media":629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1],"tags":[],"class_list":["post-628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/posts\/628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=628"}],"version-history":[{"count":0,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/posts\/628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/media\/629"}],"wp:attachment":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}