{"id":40,"date":"2026-02-19T23:22:52","date_gmt":"2026-02-19T23:22:52","guid":{"rendered":"http:\/\/teknologi.news.eraenterprise.id\/?p=40"},"modified":"2026-02-19T23:22:52","modified_gmt":"2026-02-19T23:22:52","slug":"the-executive-that-helped-build-metas-ad-machine-is-trying-to-expose-it","status":"publish","type":"post","link":"https:\/\/teknologi.news.eraenterprise.id\/?p=40","title":{"rendered":"The executive that helped build Meta\u2019s ad machine is trying to expose it"},"content":{"rendered":"<figure>\n<p><img decoding=\"async\" alt=\"Teens using social media on cell phones on a graphic green background.\" data-caption=\"\" data-portal-copyright=\"Image: Cath Virginia \/ The Verge, Getty Images\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/02\/STKS526_SOCIAL_MEDIA_TRIAL_CVIRGINIA_A.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" \/><figcaption>\n\t\t<\/figcaption><\/p><\/figure>\n<p class=\"has-text-align-none\">Brian Boland spent more than a decade figuring out how to build a system that would make Meta money. On Thursday, he told a California jury it incentivized drawing more and more users, including teens, onto Facebook and Instagram &#8211; despite the risks.<\/p>\n<p class=\"has-text-align-none\">Boland&#8217;s testimony came a day after Meta CEO Mark Zuckerberg <a href=\"https:\/\/www.theverge.com\/policy\/881210\/mark-zuckerberg-meta-ceo-testimony-filters\" target=\"_blank\" rel=\"noopener\">took the stand in a case<\/a> over whether Meta and YouTube are liable for allegedly harming a young woman&#8217;s mental health. Zuckerberg framed Meta&#8217;s mission as balancing safety with free expression, not revenue. Boland&#8217;s role was to counter this by explaining how Meta makes money, and how that shaped its platforms&#8217; design. Boland testified \u2026<\/p>\n<p><a href=\"https:\/\/www.theverge.com\/policy\/881706\/meta-executive-brian-boland-testimony-social-media-addiction-trial\" target=\"_blank\" rel=\"noopener\">Read the full story at The Verge.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Brian Boland spent more than a decade figuring out how to build a system that would make Meta money. On<\/p>\n","protected":false},"author":1,"featured_media":41,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1],"tags":[],"class_list":["post-40","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/posts\/40","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40"}],"version-history":[{"count":0,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/posts\/40\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/media\/41"}],"wp:attachment":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}