{"id":1172,"date":"2026-05-17T12:00:00","date_gmt":"2026-05-17T12:00:00","guid":{"rendered":"http:\/\/teknologi.news.eraenterprise.id\/?p=1172"},"modified":"2026-05-17T12:00:00","modified_gmt":"2026-05-17T12:00:00","slug":"chatbots-at-the-drive-thru-are-just-the-beginning","status":"publish","type":"post","link":"https:\/\/teknologi.news.eraenterprise.id\/?p=1172","title":{"rendered":"Chatbots at the drive-thru are just the beginning"},"content":{"rendered":"<figure>\n<p><img decoding=\"async\" alt=\"McDonald\u2019s sign\" data-caption=\"\" data-portal-copyright=\"\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/05\/mcdonalds.webp?quality=90&amp;strip=all&amp;crop=0,0,100,100\" \/><figcaption>\n\t\t<\/figcaption><\/p><\/figure>\n<p class=\"has-text-align-none\"><em>This is <\/em><a href=\"https:\/\/www.theverge.com\/the-stepback-newsletter\" target=\"_blank\" rel=\"noopener\">The Stepback<\/a><em>, a weekly newsletter breaking down one essential story from the tech world. For more news about how AI is seeping into our daily lives, <\/em><a href=\"https:\/\/www.theverge.com\/authors\/emma-roth\" target=\"_blank\" rel=\"noopener\"><em>follow Emma Roth<\/em><\/a><em>. <\/em>The Stepback<em> arrives in our subscribers&#8217; inboxes at 8AM ET. Opt in for <\/em>The Stepback<em> <\/em><a href=\"https:\/\/www.theverge.com\/newsletters\" target=\"_blank\" rel=\"noopener\"><em>here<\/em><\/a><em>.<\/em> <\/p>\n<h2 class=\"wp-block-heading\">How it started<\/h2>\n<p class=\"has-text-align-none\">In 2021, McDonald&#8217;s <a href=\"https:\/\/www.cnbc.com\/2021\/06\/02\/mcdonalds-tests-automated-drive-thru-ordering-at-10-chicago-restaurants.html\" target=\"_blank\" rel=\"noopener\">became one of the first major fast-food chains<\/a> to greet customers with an AI chatbot at the drive-thru. It started small, deploying the voice-ordering technology at 10 of its locations in Chicago. McDonald&#8217;s developed its drive-thru tech after <a href=\"https:\/\/www.prnewswire.com\/news-releases\/mcdonalds-to-acquire-apprente-an-early-stage-leader-in-voice-technology-300915075.html\" target=\"_blank\" rel=\"noopener\">acquiring Apprente<\/a>, a startup focused on voice-based, conversational technology in 2019, and <a href=\"https:\/\/newsroom.ibm.com\/Joint-Statement-from-McDonalds-and-IBM\" target=\"_blank\" rel=\"noopener\">later wor \u2026<\/a><\/p>\n<p><a href=\"https:\/\/www.theverge.com\/column\/928096\/chatbots-ai-drive-thru-mcdonalds-wendys\" target=\"_blank\" rel=\"noopener\">Read the full story at The Verge.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more news about<\/p>\n","protected":false},"author":1,"featured_media":1173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/posts\/1172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1172"}],"version-history":[{"count":0,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/posts\/1172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/media\/1173"}],"wp:attachment":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}