{"id":1106,"date":"2026-05-13T21:30:00","date_gmt":"2026-05-13T21:30:00","guid":{"rendered":"http:\/\/teknologi.news.eraenterprise.id\/?p=1106"},"modified":"2026-05-13T21:30:00","modified_gmt":"2026-05-13T21:30:00","slug":"youtube-is-courting-creators-and-sponsors-with-streaming-shows","status":"publish","type":"post","link":"https:\/\/teknologi.news.eraenterprise.id\/?p=1106","title":{"rendered":"YouTube is courting creators \u2014 and sponsors \u2014 with streaming shows"},"content":{"rendered":"<figure>\n<p><img decoding=\"async\" alt=\"Trevor Noah\u2019s new YouTube travel show, World Tour.\" data-caption=\"\" data-portal-copyright=\"Image: YouTube\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/05\/Slate_Trevor_WorldTour.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" \/><figcaption>\n\t\t<\/figcaption><\/p><\/figure>\n<p class=\"has-text-align-none\">In the ongoing fight for content and talent, YouTube is pitching itself as the connector between the creators and advertisers &#8211; and marketing its creators not just as the future of social media, but also of advertising, TV, streaming, and entertainment more broadly.<\/p>\n<p class=\"has-text-align-none\">At the company&#8217;s annual advertiser event in New York on Wednesday, YouTube introduced a new slate of exclusive shows coming to the platform, hosted by some big names: a travel show with Trevor Noah, a Met Gala documentary series from podcaster Alex Cooper, a new series from Kareem Rahma, the host of the popular show <em>Subway Takes, <\/em>and more. The pitch to advertisers: Invest in the \u2026<\/p>\n<p><a href=\"https:\/\/www.theverge.com\/news\/930092\/youtube-creators-shows-sponsors-netflix-upfront\" target=\"_blank\" rel=\"noopener\">Read the full story at The Verge.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In the ongoing fight for content and talent, YouTube is pitching itself as the connector between the creators and advertisers<\/p>\n","protected":false},"author":1,"featured_media":1107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/posts\/1106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1106"}],"version-history":[{"count":0,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/posts\/1106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=\/wp\/v2\/media\/1107"}],"wp:attachment":[{"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknologi.news.eraenterprise.id\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}